Škoda UX,

UX/UI Designer, Škoda Auto, Prague, 2017-2018

I advocated for a user-centered design mindset and propelled the development of in-car HMI to a modern UX practice considering holistic customer experience.

Škoda had just initiated it's digital transformation when I was hired in 2017. In this context, I became part of a newly defined UX team within the design department. Our impact gradually expanded from the development of in-car human machine interfaces to co-creating a holistic customer experience.
My Role
My role had two main focus areas: Firstly redesigning the overarching Škoda Infotainment that has been rolled out in series-cars across the whole product portfolio. Secondly, envisioning the future in-car experience within concept cars to inform Škoda's long-term strategy.
Together with my colleagues, I set up and infused a modern UX practice with agile working and design thinking methodology. I was part of pioneering co-creation, testing and establishing a user-centered mindset. So we could break internal silos and create an efficient and collaborative UX culture.

Developing a modest and safe in-car experience for drivers and passengers.

User-Centric Series Infotainment
For the first time, a Škoda Infotainment was heavily determined by users. We made this step possible by bringing departments and stakeholders together in multi-disciplinary structures. This paved the way for a joint and close collaboration with a user-centered perspective.

Fusing safety of haptics with the versatility of digital interfaces.

Researching Phygital Interfaces
I led the initial UX research on the all new Smart Dials released with the new generations of the Kodiaq and Superb in 2023. The rotary knobs can be customised by users to intuitively control the functions that are most important to them.

Envisioning adaptive and truly seamless multi-channel interfaces for effortless use.

Leading Innovation in Concept Cars

I was tasked to boost Škoda's future user interfaces to the next level by envisioning all-new interaction concepts. In a showcar project, I held full responsibility over project management regarding HMI and UX/UI. By introducing trend research and forecasting methods, I could map out future user needs.

Data Privacy

Proudly coded by myself

© 2024 by Bastian Reichhardt